Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads. It’s made up of three main factors:
- Call-Only Campaigns: Call-Only ads are very much like the traditional pay-per-click (PPC) ads you see on Google’s search results pages. What’s so amazingly powerful about Call-Only Campaign ads is that they are immediate.
- Customer Match: Customer Match is an extremely efficient way to reach people on Search, Gmail, or YouTube.
- Gmail ads: Gmail ads appear within the Promotions tab of Gmail, and target users based on their personal account activity. Look for the ones with the highest open rates – your unicorns! Keyword targeting is also incredibly powerful.
- YouTube ads: More than 6 billion hours of video are watched every month on YouTube. Using YouTube’s TrueView ads, you can reach your target audience as they’re watching videos.
- Custom affinity audiences: AdWords’ custom affinity audiences is a Display Network feature that gives you the ability to target a predetermined group of people who are likely to be interested in your specific product or niche.
- New AdWords app for iOS: Google released the AdWords App for iOS users.
- Expected CTR: How do your ad campaigns typically perform? Is your click-through rate better or worse than the average?
- Ad Relevance: How specific is your ad in relation to the search?
Youtotech is a reputable Google AdWords company in Ludhiana. Google AdWords can be a complex system to master, especially if you’re a busy business owner or marketer trying to achieve the maximum return on paid search.
Advantages of Using Google AdWords
Google AdWords is a powerful tool when it comes to advertising a business online. What makes it so great? Below are a few of the advantages that businesses enjoy on Google’s Adwords platform:
- Precise Targeting
- Target Specific Devices
- Pay Only For Results
- Performance Tracking
- Preparing for PPC
- Landing Page
Make sure you understand all the facts with Google AdWords.